Serving Aurora, Arapahoe County, CO
Water Filtration & Softening in Aurora, CO
Pure Water Choices installs and services whole-home water filters, water softeners, reverse osmosis systems, and well water treatment for Aurora homeowners. Licensed, local, and backed by 170+ five-star Google reviews.
170+ Five-Star Reviews
5.0 Average Rating · Google, Yelp & Nextdoor

WQA Member
Water Quality Association certified professionals

Platinum Seal
Highest WQA product certification standard

IAPMO Certified
International plumbing code compliance certified
Aurora Water Quality: What You're Dealing With
Aurora and Arapahoe County water is known for high hardness — typically 12–17 grains per gallon. Water source: Aurora Water, supplied by the South Platte River, Homestake Reservoir, and the Prairie Waters Project.
Aurora Water delivers safe drinking water but at hardness levels that cause real problems for homeowners — scale on fixtures, shortened appliance lifespan, and a noticeable chloramine taste. A whole-house carbon filter and water softener is the most effective long-term solution for Aurora homes.
Common Aurora Water Problems
- Moderately hard municipal water causing scale buildup
- Chloramine disinfection affecting taste and odor
- Scale on water heaters, dishwashers, and faucets
- Dry skin and hair from mineral content
- Spotty dishes and glassware
- Reduced appliance efficiency over time
Not sure what's in your water?
Schedule a Free Water TestWater Treatment Services in Aurora
We install and service every type of home water treatment system — from whole-house filters and softeners to reverse osmosis and well water systems.
Whole Home Water Filtration
A whole-house carbon filter removes chlorine, chloramines, sediment, and organic contaminants from every tap in your home — showers, sinks, and appliances alike. Protect your family and extend the life of your plumbing and water-using appliances.
- Removes chlorine, chloramines & sediment
- Improves taste & odor throughout the home
- Protects appliances and plumbing
- Low maintenance with long filter life
Water Softening Systems
Colorado's Front Range is known for extremely hard water — often 15–25 grains per gallon. A water softener eliminates scale buildup, extends appliance lifespans, and leaves skin and hair feeling noticeably softer.
- Eliminates hard water scale & buildup
- Extends life of water heaters & dishwashers
- Softer skin, hair, and laundry
- Salt-efficient metered regeneration
Well Water Treatment
Private well water can contain iron, manganese, hydrogen sulfide, bacteria, and high hardness. We test your well water and design a customized treatment system — from iron filters and UV disinfection to pH neutralizers and softeners.
- Iron & manganese removal
- UV disinfection for bacteria & viruses
- Hydrogen sulfide (rotten egg odor) removal
- pH correction for acidic water
Reverse Osmosis Drinking Water
Get ultra-pure, great-tasting drinking water right at your kitchen sink. Our reverse osmosis systems remove up to 99% of dissolved contaminants — including nitrates, heavy metals, PFAS, and more.
- Removes 99%+ of contaminants
- Tankless options for under-sink installation
- Eliminates bottled water costs
- NSF certified filtration
Why Aurora Homeowners Choose Pure Water Choices
We're a local, family-owned Colorado company — not a national franchise.
170+ Five-Star Reviews
Consistently rated #1 in Castle Rock and the surrounding area.
Licensed & Certified
WQA certified, fully licensed Colorado plumbing contractors.
Free In-Home Water Test
We test your water on-site and recommend only what you actually need.
Local Expertise
We know Colorado water — from Denver metro chlorine to Douglas County well water.
Transparent Pricing
No surprises. Upfront quotes with no hidden fees or pressure tactics.
Lifetime Support
We stand behind our installations with ongoing service and maintenance.
Nearby Areas We Also Serve
Pure Water Choices serves all communities across the Denver Metro and Douglas County area.
Ready for Better Water?
Get a free in-home water test and estimate. Serving Castle Rock, Parker, Highlands Ranch & the Denver Metro.



